It has been almost a month since Ahmed Seddiqi & Sons' last OOH campaign. Last year marked the 50th anniversary of the United Arab Emirates. We witnessed this family business collaborate with high-end watch manufacturers to create the most luxurious timepieces celebrating UAE's 50th anniversary. Ahmed Seddiqi & Sons' latest campaign displays products of the sumptuous Swiss watch manufacturers Corum and Louis Erard. The campaign showcases a Golden Bridge Classic watch of Corum's Golden Bridge collection that was introduced in 1980, the phrase AVANT-GARDE SINCE 1955, and its translation in Arabic. The campaign also presents the prestigious Louis Erard gold and silver coloured watch of the Petite Seconde Terracotta model with their brand name and logo as well as their slogan in both Arabic and English. The product images watches alongside the watchmakers' brand name and ad messages are presented on OOH uni-poles on the main roads of Dubai, distributed to reach the target audience strategically and for a limited time. The campaign was spotted in the first week of August.
