After a year of not showing in the OOH scene, City Centre Deira is sparkling Dubai once again with a 1 million share points campaign after their last 2021 appearance. To enter there is a 3 step process which is very simple. Step 1 is to download the SHARE app and shop for AED 300 or more, Step 2 is to scan your receipts on the SHARE app. And the last step is Step 3 is to get a chance to win 1 Million SHARE points! This time using different visuals in their ad copy, 1,000,000 helium-like red balloons reflecting how big of a surprise it is, on a blue-ish pool background, and two palm trees representing the summer vibes on how people can exploit this opportunity during their summer vacation. And of course, the date of the share campaign is from 1 July to the 4th of September along with City Centre's logo and website. The limited campaign was seen in the form of Digital Screens.
