PLAYA by NEW GIZA is fetching out a powerful message of class with their astonishing new OOH campaign on Cairo’s major outdoors spots, launching and exhibiting their latest phase after their latest campaign for PLAYA Seashell This breathtaking campaign sketching shows us what we need to know right now.

A path that connects travelers and residents to a network of beachside locations has been meticulously planned. For residents of Playa, it offers a variety of experiences. Designed with designated rest areas for Pilates, yoga, cycling, skateboarding, and other activities. Provides an opportunity for visiting specialized boutique outlets and pop-up stores while being lined by a variety of dining options, including artisan bistros.

A campaign visual that focused on showing the brand’s biggest announcement in yellow, “PHASE TWO,” with the tagline ‘Launching This Summer’ along with the brand’s name and hotline. The design contains only three colors yellow, light blue, and white, mainly the official summer colors.

To get more information about PLAYA and a wide range of media plans, Just contact Monitoring Out-of-home (MOOH).

Campaign Credits

Industry: Real Estate

Brand: Playa

Advertiser: NEWGIZA

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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