Mercedes-Benz makes a stunning return on UAE’s billboards after its previous campaign showcasing the Dynamic C-Class. The German luxury and commercial automotive brand promotes the All New EQE Business Sedan, which combines noticeably high-quality materials with visibly groundbreaking innovations. Mercedes-Benz flaunts the new model in its new campaign “Innovations by Mercedes-Benz” also translated to “اكتشف عالما من الابتكار”, where they highlight their pioneering technologies, outstanding safety, first class quality and excellent comfort, all present in the new EQE. Mercedes-Benz launched their video advertisement, using it as an opportunity to showcase their years of excellence and experience, spotlighting their innovative accomplishments in the new EQE. In Addition, Mercedes-Benz utilized snapshots of the video ad in order to call attention to the EQE’s noteworthy qualities. The new EQE offers a safer, smarter and longer drive with the smart and luminous Digital Light, the MBUX Hyperscreen and long haul charging with an impressive range, reaching a maximum of 660km. The ad spaces mention these innovative qualities, noting “الإضاءة الرقمية “,“شحن سريع”,”شاشة واسعة” all accompanied by the Mercedes-Benz logo and the adequate visual representation of each quality. The visuals are exceedingly ponent, emitting formidable novelty, while accentuating their capacity to create and evolve as a brand. The new, limited campaign was released on Dubai’s Billboards in the third week of July, upon Digital Screens.
