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Mercedes-Benz Radiates Incomparable Modernity Upon UAE’s OOH Arena While Parading The New Electric EQE Business Sedan

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Mercedes-Benz Radiates Incomparable Modernity Upon UAE’s OOH Arena While Parading The New Electric EQE Business Sedan

Mercedes-Benz makes a stunning return on UAE’s billboards after its previous campaign showcasing the Dynamic C-Class. The German luxury and commercial automotive brand promotes the All New EQE Business Sedan, which combines noticeably high-quality materials with visibly groundbreaking innovations. 

Mercedes-Benz flaunts the new model in its new campaign “Innovations by Mercedes-Benz” also translated to “اكتشف عالما من الابتكار”, where they highlight their pioneering technologies, outstanding safety, first class quality and excellent comfort, all present in the new EQE. Mercedes-Benz launched their video advertisement, using it as an opportunity to showcase their years of excellence and experience, spotlighting their innovative accomplishments in the new EQE. In Addition, Mercedes-Benz utilized snapshots of the video ad in order to call attention to the EQE’s noteworthy qualities. The new EQE offers a safer, smarter and longer drive with the smart and luminous Digital Light, the MBUX Hyperscreen and long haul charging with an impressive range, reaching a maximum of 660km. The ad spaces mention these innovative qualities, noting  “الإضاءة الرقمية “,“شحن سريع”,”شاشة واسعة” all accompanied by the Mercedes-Benz logo and the adequate visual representation of each quality. The visuals are exceedingly ponent, emitting formidable novelty, while accentuating their capacity to create and evolve as a brand. 

The new, limited campaign was released on Dubai’s Billboards in the third week of July, upon Digital Screens. 

Campaign Credits

Industry: Automotive

Brand: Mercedes Benz

OOH Size: Digital Screen

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign

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