With splendid screens, breathtaking sounds, and the comfiest seats around in, Reel Cinemas rocks UAE’s OOH arena promoting the new Mohamed Emam’s movie عمهم Their Uncle. Starring Mohamed Emam, Huda El Mufti, Sayed Ragab, Bassem Samra, Reyad El-Khouly, Mohamed Lotfy, Mohamed Tharwat, and El-Shahat Mabrouk. The digital screen showcases a teaser from the film as a way to entice moviegoers, coming out in late July. In addition to encouraging people to book their tickets through reelcinemas.com. Reel Cinemas has been renowned for playing the latest Hollywood, Bollywood, Egyptian, plus regional movies. It’s one project of the development tycoons, Emaar in UAE. The movie's storyline follows the line of action and comedy, demonstrating the life of Sultan, a boxer and trainer who works with his friend Saeed in a sports center. They are led to a printing house to forge money and get into many troubles. The ad surfaced on Dubai’s billboards as digital screens in the last week of July.