Luxury vehicle division Infiniti climbs UAE's billboards with their 2022 All New QX60 model, which is completely redesigned to help you take on life in style. 

Following their previous appearance in Dubai's OOH Arena, Infiniti redefines luxury through the All-New QX60. Its design is deeply rooted in the brand's heritage, inspired by the Japanese Concept "Ma", embracing the space between the lines and curves and using them to create an eye-catching and minimalist effect. The ad spaces for the All-New Infiniti QX60 host a magnified, lifesize mockup of the ergonomic model, highlighting its sophistication and refinement with die-cuts. The elegant exterior of the car is accompanied by the mention of the model name "The All New" "الجديدة كلياً" QX60, alongside the Infiniti logo. The car's visual is extremely sleek and luxurious, reflecting the brand's vision when it comes to functionality and urbanity through the creative concept. Lastly, the brand's advertiser "Arabian Automobiles Co. LLC" is mentioned.    

The creative campaign was released on Dubai Roads in the second week of July on building wrapping.   

Campaign Credits

Industry: Automotive

Brand: INFINITI

Advertiser: AW Rostamani Arabian Automobiles

OOH Size: Building Wrapping

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign

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