The leading airline FlyDubai just released a new campaign that announces new direct flights to AL Ula city of the Medina Region in north-western Saudi Arabia, promising a summer untold of the historical town. Prior to its latest campaign back in June, “Live The World’s Master Piece,” came a very straightforward message for anyone looking for a vacation destination this summer as the ad copy depicts beautiful scenes from the fantastic city. The new campaign popped up during the Third week of June displayed on hoarding billboards, storming major spots of Dubai’s OOH arena. Since its launch in 2009, FlyDubai has built up a network of more than 95 destinations in 50 countries, using a fleet of Boeing B737 family aircraft. It has carried more than 80 million passengers on routes to Africa, Central Asia, the Caucasus, Central, and South-East Europe, the Gulf Cooperation Council and the Middle East, and the Indian Subcontinent. FlyDubai has launched services to 70 destinations that did not have direct air links to Dubai or were not served by a United Arab Emirates national carrier from Dubai.