Presence after presence, The Dubai Mall strikes DOOH once again celebrating The Dubai Summer 25th anniversary. Not so long after their biggest deal of the year! \r\nThe highly anticipated summer festival returns to The Dubai Mall in a joyful style and in full force to mark the 25th anniversary of the Dubai Summer Surprises. A world of kid-friendly events, unforgettable adventures, and amazing giveaways in the stunning Summer Garden, Star Atrium of The Dubai Mall. With your loved ones, record priceless Instagram moments from July 1 to August 6, 2022. \r\nA summer-long journey filled with rewards and surprises. Bring your receipts to the Summer Garden at Star atrium and you will have the opportunity to participate in a variety of immersive games and activities, including Pictionary surprises, the giant swing, collecting fireflies in a jar, and many more events that are certain to bring excitement and joy. Download The Dubai Mall app and get set for the 25th anniversary of the summer surprises.\r\nThe campaign has hit Dubai’s billboards in the last week of July as Digital screens.