Following their prior proceedings, Dubai Calendar is back on UAE’s OOH Arena, featuring spectacular upcoming performances by big stars like Bader AlShuaibi, Zena Emad, Ayed, Hatim Ammor, Nordo, Ahmed Kamel, and Big Sam in Dubai World Trade Center to help you Beat the Heat. Dubai Calendar encourages Arab Music fans to mark their calendars and get ready to Beat The Heat with this summer’s hottest performances. The Beat The Heat ad spaces host the music stars upon a blue background, each tagged with their performance dates, alongside the “Beat The Heat” Logo. Bader AlShuaibi, Zena Emad, and Ayed’s Kahleeji night are set to take place on July 23, Hatim Ammor Nordo’s North African Night is set for the 30th of July, and Ahmed Kamel and Big Sam will is set to pump up the crowd on August 6th. Each date is highlighted in neon green to be the center of attention; in addition, the location of the concerts, the time, and the booking website are noted in white to be visible in the foreground. The upcoming performances will be taking place in the Dubai World Trade Center; doors will be opening at 6:00 pm, and anyone that hasn't booked their tickets yet can easily visit their official website in order to attend the hottest events on platinumlist’s schedule. Lastly, the collaborators and sponsors of the concerts are mentioned in the ads including Anghami, Spotlight Live, Dubai Summer Surprises, Rockstar Energy Drinks, Xtra Vape, Lay’s Maxx, Western Union and Channel 4 (104.8 FM). The Beat The Heat Campaign was released on UAE’s billboards in the fourth week of July on Digital Screens.
