Immerse your senses in the specialty retail and culinary scene at The Beach and Pavilion at The Beach hitting Dubai's billboards since its last presence, promoting their unique cuisine experience. 

From 1st July to 4th September — UNLIMITED entertainment and UNMISSABLE deal. Several musical performances, entertainment, and special events are scheduled throughout The Beach Dubai and Dubai's NEW SUMMER DESTINATION - Pavilion at The Beach, for everyone to get into the summer mood.

As mentioned in the ad copy, it encourages everyone to make memories with your loved ones with live entertainment, roaming musical performances, acrobats at Pavilion at The Beach; show your Emirates boarding pass for availing exclusive offers and discounts in your favorite stores or restaurants. And finally, beachside escape at Pavilion. Roaming artists, various forms of acrobats, latest offers, ladies' night, happy hours. So much a person can indulge in.

It's worth mentioning that the event is included in the activity schedule of Dubai Summer Surprises, for those who are looking to participate.

The campaign has hit Dubai's billboards as a form of hoarding boards. 

Campaign Credits

Industry: Entertainment

Brand: The Beach

OOH Size: Hoarding

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign

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