Egypt's leading brand in ladies' footwear and bags Dejavu makes its OOH presence advertising for its top trend in summer 2022 positioning their colourful and lightweight bags and shoes that’s waiting in store for every bag and shoe lover out there. After a year of promoting their Spring-Summer 2021 collection. 

Bags and shoes either make or break an outfit, here the visuals portray several women holding bright and colourful yellow, blue, silver and patterned bags, orange and blue, and heels that have a splash of colour turning the outfit from normal into an edgy looking shining one. The summer collection doesn’t stop there, denim is on the list this year for bags, shoes and even slippers for casual wear. Variety of designs and colours in straw bags, for enjoying a day at the beach. And lastly, white sneakers. One can never go wrong with a pair of white kicks. 

Check out Monitoring Out of Home (MOOH), a specialized media intelligence firm and analytic system operating in Cairo and Dubai, to learn more about Dejavu's campaign.

Campaign Credits

Industry: Fashion Wear

Brand: dejavu

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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