The loyalty program of Marriott hotel chain Marriott Bonvoy® is striking the outdoor advertising locale to remind us how bad we need some time off on the pool. The campaign is promoting the use of the reward program when you reserve your room from the hospitality global hotel chain. With the chilliest visual ever, the billboard will convince you to take some time off and start your vacation ASAP. White chaise chairs and clear blue pool visual remind us how Marriot hotels are all about luxury and living large. The campaign's motto is Discover a new kind of summer in the Middle East and Africa .It's an encouraging message to discover new experiences. And on the footer of the billboard, you can see that the shot was taken from an actual Marriott hotel, Residence Inn by Marriott Aljaddaf. It's worth mentioning that the campaign is displayed on hoarding and unipole on Dubai's roads in the first week of July.