Summer just got a whole lot better for kids across Dubai, because Modesh World is back in town. Following their prior appearance celebrating their 25 years of surprises, Dubai Summer Surprises Climbs UAE’s billboards once again, featuring the lovable Modesh and Dana. 

The new campaign features everyone’s favorite Dubai characters Modesh and Dana, announcing Modesh World, which will be taking place from 1 July to 28 August at Dubai World Trade Centre's Sheikh Saeed Halls. The pair are expected to pop up in different locations to greet residents and visitors, along with participating in a range of digital and physical activities and spread happiness and joy wherever they go. The ad spaces host a sunset view of Dubai, with Dana and Modesh ready to take on the challenge with a smile. Other than the DSS logo, the ad copy notes the campaign slogan  “Go on an adventure with Modesh and Dana this Dubai Summer Surprises” also translated in arabic “استمتعوا بمفاجآت صيف دبي مع مدهش و دانه في أنحاء المدينة”. Lastly, the brand’s website ‘MYDSS.AE’ is also mentioned in the ad.  

The campaign struck Dubai’s billboards in the first week of July on Digital Screens. 

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