Eva Cosmetics appoints Egyptian actress and singer Bushra as their latest brand ambassador in this new OOH campaign. The leading Egyptian personal care manufacturer, source of the most popular cosmetic brands in Egyptians’ daily lives, has chosen one of the most influential and multi-talented artists to advertise their skin care line of creams. With the slogan “Let the world see you” and photos of the artist surrounded by a lavish garden, the purple of the brand logo stands out, reinforced by the artist’s dress of the same color. With Large and X-Large uni-poles, the campaign has chosen strategic spots across the city.
