The University of Birmingham Dubai has risen on UAE’s billboards, offering a chance at a successful future, which starts with a degree that prepares you for life after graduation. The University of Birmingham has been challenging and developing students’ minds over the years; furthermore, Duba’s campus thrives by offering a first-class learning experience led by experts in every field. \r\nThe last campaign of the university was back in September 2021 to announce their inauguration of the new campus in Dubai.\r\n\r\nThe current campaign ad spaces host a visual of the A-Class campus of The University of Birmingham in Dubai, noting that it is one of the top 100 global universities. Other than the ranking mention “STUDY AT A GLOBAL TOP 100 UNIVERSITY IN DUBAI,” which is also translated to “ادرس في واحدة من أفضل 100 جامعة عالمية في دبي”, the ad copy also notes the campaign catchphrase “Your Future Starts Here” which translates to “مستقبلك يبدأ من هنا”, in addition to encouraging the audience to “APPLY NOW” and study in their new campus in September 2022. Lastly, the ads mention the university website for any further information and admissions. \r\n\r\nThe campaign was launched on Dubai’s OOH scene in the fourth week of June on Digital Screens.