Cairo’s roads were furnished with the outdoor ads of ElSobky Film Productions, following their last release of the “Zombie'' movie in May 2022. It’s promoting the new Eid Al Adha movie “عمهم” “Their uncle” of the Egyptian actor Mohamed Emam‘s new film that has finally been unveiled.

Within the framework of action and comedy, the work deals with the story of Sultan, a boxer and trainer who works with his friend Saeed in a sports center, so by chance they lead to a printing press to forge money and they get involved in many troubles. 

The campaign showcases original posters for The film stars Ryad El Kholy, Sayed RagabMohamed LotfyAyten AmerAhmed Khaled Saleh, and Huda El Mufti and an individual poster for them alone. It is directed by Hussein El-Menbawy and produced by Mohamed El-Sobky.

Learn insights about Amohom’s campaign through checking out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analytic system active in Cairo and Dubai.

The Art & Science of OOH

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