The leading name in fashion, beauty and cosmetics Giorgio Armani has struck the DOOH Scene in Dubai by Presenting Its New Fragrance For Women ‘Si, Passione’. The New Eau De Parfum for Women highlights fruity floral fragrance with sparkling notes of rose and woody vanilla only created for women who are passionate, feminine, and free. The conspicuous red theme of the fragrance captures the essence of passion in Giorgio’s Armani own unique style, presenting an irresistible combination of grace, strength and independence of spirit. The new limited campaign was seen during the third week of June on digital screens occupying major spots in Dubai. The Italian fashion designer Giorgio Armani is a fashion icon. Over the years Armani has expanded to include hotels and restaurants in his vast empire. Famous for his crisp, clean and tailored menswear lines, Armani is recognized as the most successful designer Italy has ever produced. His brand markets these products under several labels: Giorgio Armani Privé, Giorgio Armani, Armani Collezioni, Emporio Armani (including EA7), Armani Jeans, Armani Junior, and Armani Exchange. The brand utilizes the association of the Armani name with high fashion, benefiting from its prestige in the fashion industry.
