The Real estate brand owner Nakheel Developments strikes again with a new billboard campaign. This time they appeared through their project D-TWO. A project that’s no stranger to Cairo roads sitemap as the brand appeared previously in Oct 2021. Here, we discuss the copy. Honestly, we think that the copy is very self-explanatory as you’ll get the idea once you give the billboard a glimpse. It’s divided into 2 sides the informative side which is the left side with the name of the project and what are the options you’ll get in return for reserving a unit with ID-TWO. In addition to that, it introduces what kind of units you can get through the project whether it’s a hotel apartment, commercial units, or admin units. On the other side, it shows the famous double tower as the phase of the project called “double-two-tower”. Last but not least “8% Discount, 8% Down Payment & 8 Years Installment” is what they are promoting on the billboard campaign. If you want more about the D-TWO campaign's location, budget, strategy, and more, you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
