Leading Egyptian developer Wadi Degla is on the billboards again to announce the launch of a new phase in their mixed-used project Neopolis City. Following their winter campaign for the same project, which played with the meanings of the colors blue and green, this new phase comes under the name of “Neo-Parks” and consists of modern blocks of apartments amid elegant gardens, aligned with the exquisite development of Neopolis in El Mostakbal City. The ads offer innovative payment conditions for a variety of residential sizes, showing the design photos of the apartment blocks in assorted billboard sizes. With double-decker poles and gates, as well as double-extended uni-poles, the campaign can be seen around the city.