Following their last appearance, featuring their festive collection, Max Fashion is back and stronger than ever on Dubai’s Billboards, showcasing their Summer 2022 collection. Max unveils their summer 2022 collection in a new and colorful display, hosting kids rocking the collection, upon vibrant summery colors, noting Ready, Set, Summer. The ads also mention that kids’ summer T-shirts start from 15 AED. Another ad space features the Women’s summer collection “Hello Sunshine”, hosting beautiful models in the summer collection, accentuating the collection’s simplistic and feminine nature. The outfits showcased in the ad are labeled with their starting price, the dresses starting from 85 AED, and tops starting from 55 AED. The billboard designs are very inviting and positive, preparing the audience for the summer with all the needed essentials. Lastly, the ad copy mentions Max Fashion’s website, as well as reminding the audience that they can still visit their stores or shop online. The campaign is fairly new, having been released in the second week of June, upon hoardings and uni-poles.
