The Irresistible Nelly Karim and Hisham Ashour Are in Charge For Zanussi’s OOH Campaign on Cairo’s Billboard

The famous home appliance brand Zanussi is hitting Cairo’s great OOH scenes featuring Cairo’s power couple Nelly Karim and Hisham Ashour to be faces for their new promotion, supporting the latest technologies. 

It's noteworthy that this is the first campaign after last year's one, specifically on Dec 2021.

The irresistible power couple Nelly Karim and Hisham Ashour make an appearance as brand ambassadors posing side by side with an assortment of cutting-edge home appliances. The visuals convey “سابقين مسافات” featuring air conditioners, gas cookers, washing machines, fridge freezers, and water heaters with a phrase “حياتك أسهل” and their hotline 1999 as a call-to-action. 

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Zanussi’s campaign.