The National Bank of Egypt (NBE) took over Cairo’s big OOH arena with a new awareness campaign with the help of small and medium enterprises since last December 2021 for their account protection. The NBE provides financial and advisory services to small and medium businesses as well as larger corporations. These services are tailored to the specific needs of each business. These services include deposit accounts and non-interest-bearing products, real estate loans, commercial loans, and credit card services. As the ad copy portrays “دعم مشروعات الصغيرة والمتوسطة من البنك الاهلى المصرى دعم ملوش اخر” showcasing how their support is provided. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about NBE’s campaign.
