During a new campaign popping up in the last week of June, Al Ihsan Charity Association has occupied major billboards of OOH Scene in Sharjah, promoting its charity projects like the Greater Bairam (Eid Al Adha) approaches. The new projects include delegating pilgrimage (Hajj) for 3000 Emirati Dirham, as well as Eid Al Adha Sacrifices under the slogan honoring the virtuous, charity for the poor with a clear call to action for charity seekers to contribute. It’s worth mentioning that Al Ihsan Charity Association was founded in 1990 by individual efforts. It was officially declared in 1998 at Ajman Emirate under the name of Al Ihsan Charity Association Center through a noble deed of H.H. Sheikh Humaid bin Rashid Alnuwaimi, Member of the Higher Council Ruler of Ajman.