The Dubai Healthcare City (DHCC) rises once again on Dubai's OOH arena after its last OOH campaign back in March. The Dubai Healthcare City (DHCC) draws together essential healthcare services while also, this time, offering a rich dining experience as part of its new campaign called Society. Dubai Healthcare City is home to 4425 healthcare workers, five hospitals, 36 leisure facilities, and 168 clinical facilities. The key focuses of the healthcare city are healthcare and well-being, which cause the city's greatness and prosperity. The new, limited campaign spread in Dubai during the second week of June on hoarding billboards. The intriguing visual of the ad reflected a clear voice of simplicity with vibrant and radiant fair colors representing a genuine message.