Cinema lovers get ready because Vox Cinema, the ultimate platform for brands, providing the most powerful medium to impact engaged consumers with audio-visual storytelling has turned up for the first time in Dubai's OOH Arena. Covering over 100,000 sq. ft, this is believed to be the largest cinema complex in the whole of the Middle East. 24 screens give you endless choices, showing everything from comedies and kid-friendly films through to fright-fests, action-adventure, or historical dramas. VOX Cinemas are fitted with the very latest immersive technology, including a laser projection setup that gives you sharper, brighter images and an incredible sensation of being right in the middle of the action. Appearing with simple yet very eye-pleasing visuals featuring a Jurassic dinosaur behind him a circle full of the orange colour like the sun on a black background and encouraging people to watch epic movies only at vox cinemas! The ad surfaced on Dubai’s billboards as Digital screens.