Preceding this OOH campaign, Club Apparel promoted Aldo a few months ago, and now, they are back on Dubai’s OOH scene hand in hand with Calvin Klein and their jeans. In an effortless style, Calvin Klein provides closet essentials in a vast array of designs and washes Calvin Klein Jeans are the center of this campaign, as a cheerful, beautiful woman models the jeans in a downwards position, showing how comfy and flexible she can be while still wearing the jeans. They state “Now Open, City Center Mirdif” as a call to action to audiences, with Club Apparel’s logo at the top right-hand side. This campaign was spotted on Dubai’s roads in the first week of June on Uni-Pole billboards.
