Al Ahly Sabbour's Amwaj is back with a new OOH campaign. It's been a while since the last campaign of the project. Since 2019 and Amwaj project has been away from the OOH scene. Welcome back! 

The copy of the campaign is very cheerful and colourful. It has a joyful summer vibe with a model posing fashionably and the campaign's motto, "Amwaj brings summer to life."

In the double-decker campaign version, the announcement of the project's new phase the project which called T.court, and it's located in North Coast (middle of Sidi Abdel Rahman Bay), which is 136 km away from Alexandria. T.court has fully finished chalets as what the billboard mentions.

The ad visual gives the audience the tranquillity and calmness that you may look for in a chalet that overlooks the beautiful beaches of the Mediterranean Sea.

If you think that's all about the Amwaj campaign, think again! We have an in-depth analysis regards Amwaj's campaign budget, locations, and media plans through our platform MOOH the ooh intelligence data provider for Cairo and Dubai.

Campaign Credits

Industry: Real Estate

Brand: AMWAJ

Advertiser: Al Ahly Sabbour

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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