Following the most anticipated reveal of what is surely the hottest collaboration of the year, the Adidas X Gucci partnership has finally been revealed. The two brands surprised the audience at the Milan Fashion Week with an exquisite show, confirming the news by sending out models rocking the runway in high-fashion pieces featuring both the signature GG monogram and three-stripe logos. Both brands are definitely branching out, especially when following both their prior campaigns, Gucci with their Gorgeous Gardenia fragrance launch and Adidas with their Impossible Nothing campaign. 

Having dropped on June 7, the first Adidas x Gucci collection is now available to purchase solely online, via the My Gucci or Adidas platforms. Designed by Creative Director Alessandro Michele, Adidas x Gucci merges the emblems of the House in addition to the iconic sportswear brand, these eloquent pieces are featured on the new collaboration’s ad spaces, simply showcased on models upon a red background. The ad copy notes the date of which the collab launched in addition to the merged emblems. The ads are simple and effortless, while perfectly displaying the iconic pieces to the audience.

The limited campaign has struck UAE’s billboards in the first week of June on Uni-Poles.  

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