As all the stakeholders know, the automotive OOH scene in UAE is very competitive. But GAC MOTOR is something else. The Chinese company's invasion of the UAE’s market is a part of a plan to further optimize the automotive development path. The current campaign is promoting their new release “GAC GS8” with maximum power of 148kw, fuel tank capacity of 66 litres and its magnificent exterior and many more advanced features. The billboard is a graceful side shot of the vehicle with the message “GS8 car is a brand new one!”. The design of the billboard is very neat and clean which is amazingly balanced with how the car is fancy The outdoor campaign is displayed on hoarding and also it’s the company’s first time advertising outdoors.