Just in time for summer to quench people’s thirsts and provide them with energy, Sting has rejuvenated Cairo’s arena with ambassadors 3enaabs and Abo EL Anwar. The PepsiCo-owned brand has shown up in May of last year in another OOH campaign with Hassan Shakosh, Omar Kamal and Hamo Bika. After a booming campaign on social media with a new song from 3enaba and Abo El Anwar, the campaign has been shaped for billboards, with red lightning bolts accentuating a black background. 3enaba holds a bottle of Sting in his hand while Abo El Anwar drinks it, lighting up the visuals. The ad copy reads “لو اليوم محتاج طاقتك'' and “خلص اي حاجة طك طك”, which is the consistent message across all the media channels for the campaign, sending a surge of energy to Sting drinkers. If you’re curious about Sting’s campaign, check Monitoring Out-of-home (MOOH), the dedicated media intelligence company and analysis system in both Cairo and Dubai, to find out the campaign’s budget, types, kinds, locations and more.
