Represented by Tennis Master Roger Federer, Dubai’s roads were furnished with the outdoor ads of The Grand Tour of Switzerland Tourism that welcomes people to one of the dream portions of Switzerland's highlights — from glaciers to palm trees, charming mountain villages to throbbing metropolis, small lodgings to luxurious hotels. The phrases used in the ad copy such as “I need fresh air”, “I need Switzerland”, “I need a road trip full of highlights” attracts even more travellers to catch up on what they’re missing in the beautiful Switzerland. Grand tour is all about bringing together all the highlights of Switzerland in one trip. Taking you over 1,600 kilometres in the most scenic views there is. The outstanding landscapes in the ad give a boost of energy to add even more spice to Switzerland. The campaign is relatively new, hitting UAE’s arena in the first week of June in the form of Uni-Pole and Hoarding boards.
