The world's largest wholesale market, Yiwu Market, named after the founding city of Yiwu in China, has made a presence on the billboards of Dubai with an outdoor campaign announcing the grand opening on the 28th of June.

The astounding news was brought up in an OOH campaign that surfaced in main areas in Dubai during the first week of June on bridge billboards. 

Yiwu International Trade City, also known as the Yiwu Market, is the primary wholesale market complex in Yiwu, Zhejiang, China. According to the World Bank, it is the world's largest small commodities market. In 2013, the market sold US$11 billion of goods.

The Art & Science of OOH

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