The new OOH campaign from Vodafone has surprised us with several beloved Egyptian artists that help Genie choose the right pre-paid loading card. Following their last promotion with Pepsi, the new campaign brings Genie to a TV competition where he has to choose the right “5-card”. By the hand of belly dancer super start Fifi Abdou, the Genie will make choices while Egyptian singers Abdel Basset Hamouda, Mohamed Mohie, and Hamada Helal liven up the scene with their singing. The ads, full of red, blue and white among the TV lights, use Large and X-Large uni-poles, Gates, and Light Boxes with the slogan “Load and Vote for the 5-card”.
