Mazaya Developments strikes Cairo’s billboards yet again after their last OOH campaign just a little over a week ago. This campaign highlights Gemini, their newest project in the lively New Administrative Capital, with Gemini Blue and Gemini Red under it. Located at the downtown of the New Capital, Gemini Blue features mixed-use towers, including commercial, administrative, hotel apartments and clinics. On the other hand, Gemini Red completes it with commercial, administrative and co-working spaces. Alongside this information, the billboards have a blue and red color grading to reaffirm the project’s identity in a cohesive manner. A colossal building towers on the visuals to give a feeling of grandness and modernity, giving a sneak peak of the impressive architecture behind the project. To learn more about Mazaya Development’s campaign, check Monitoring Out-of-home (MOOH), the dedicated media intelligence company and analysis system in both Cairo and Dubai, to find out the campaign’s budget, types, kinds, locations and more.
