The esteemed real estate developer BROUQ Developments makes an appearance once again on Cairo’s Billboards following their last feature in April. BROUQ Developments announces the launch of their newest project in the administrative capital ‘CENTOO Business Complex’. The new estate is located in an extremely privileged area in the financial district on the central axis of the capital and directly in front of the Egyptian Stock Exchange while being next to the Central Bank, the central station of the monorail and the monorail. The campaign ad copy mentions the eccentric location of the complex, in addition to mentioning how they offer administrative offices. The ad copy is noted in Arabic phrased as follows, “مكاتب إدارية.. أمام البورصة المصرية الحي المالي - العاصمة الإدارية”. The campaign ad spaces also pronounce the installment plans available for the CENTOO Business Complex, those being a 10% down payment as well as up to 8 years of installments. The ads exhibit a bewildering visual of the Business complex, alongside a red gradient background. The strong use of red in the ad is due to it being highly visible while bringing any text to the foreground. Lastly, other than stating the project collaborators, the ad copy subtly notes the customer service hotline as well as the phrase “Launching Soon” in order to entice the audience that the wait is almost over. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about CENTOO Business Complex’s’ new campaign.
