It seems like City Pump won’t give up its position anytime soon. Since the last campaign and the Italian brand is doing well with steady steps. You'll get the message immediately with the water pumps displayed on the billboard and a little hint with the Italian flag, which is very brief and concise to add professionalism up a notch. The sanitary ware’s motto is “the strongest in Egypt, 100% Italian” which we find very promising in a positive way from the brand itself. Don’t miss City Pump’s campaigns, budget, OOH types and locations on monitoring Out of Home (MOOH) Cairo and Dubai. OOH-dedicated analysis system and media intelligence.