A new OOH campaign across the city advertises the imminent two-day visit of Catholic Pope Francis this coming weekend. With a very intensive agenda, His Holiness plans to meet with President Abdel-Fattah al-Sisi, Coptic Patriarch Tawadros II, and the Grand Imam of Al-Azhar Ahmed El-Tayeb, as well as other political and religious authorities. Strategic meetings, conferences and a massive open-air mass will mark the rhythm of a visit meant to convey a message of Peace to the people of Egypt. The ads show an image of Pope Francis greeting with his hand up in the air, with the Pyramids of Giza in the background and the symbols of the Crescent Moon, the Catholic Cross, and the white dove that symbolizes peace – the whole image in the style of brush strokes over a white background. The slogan “Pope of Peace in Egypt of Peace” in block bold letters completes the ads which use Large and X-Large uni-poles, as well as flags.
