Arabella Development Group has gleamed on Cairo's billboards with its new radiant Direction White project on the North Coast, capturing beautiful live shots from the beach in Ras El-Hikma region.

Launching a wide range units selection from 2 BR to signature standalone villas; all are sea view with elevation across the project reaching 44 meters above sea level, fully finished with ACs and kitchen cabinets, pools and planted gardens facilitating 7 years payment plan and 3 years delivery.

The Ad copy depicts beautiful blue and white colors reflecting on glamorous shiny white sand reading ' live shot from our beach ' to prove that investing in Direction White North Coast is worth the endeavor. 

For more information about this campaign, check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai.

The Art & Science of OOH

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