Loro Piana, based in northern Italy, lights up Dubai’s OOH scene, promoting their exceptional textiles and luxury goods, created from the world's best and rarest raw materials. Their speciality is high-end clothes, made from cashmere and wool products that shout out luxury. For six generations, the quest for greatness has been its mission.

Elegance is the theme on their billboards, with their sophisticated logo taking up space on a white background, alongside graceful models. As they have both men’s clothing and woman’s clothing, they feature a male model and a female model, dressed in mellow colours with pensive facial expressions that match the brand’s poise.

The new campaign was distributed in Dubai in the third week of April on Uni-Pole billboards.

The Art & Science of OOH

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