The frontrunner food chain McDonald's has launched an out-of-home campaign across Cairo, this time revealing the Big Tasty chicken and beef collection. McDonald’s decided that the iconic Big Tasty beef deserves another spotlight along with its newest member to join the McDonald's family, the New Big Tasty chicken. The Ad seen on major billboards presents the beef and chicken Big Tasty savory collection together, highlighting McDonald's landmark logo. To find out more about McDonald’s and this campaign’s budget, locations, and OOH sizes, visit MOOH, your local OOH intelligence data provider with international standards.