Leading commercial project Mall of Egypt has recently launched a new OOH campaign to invite shoppers to come celebrate Halloween at the mall.

Keeping in line with the avant-garde visual style that we have seen in previous campaigns from the brand, the new ads portray varied elements that represent the renowned holiday of scary costumes and treat-or-treat candy. Over light color backgrounds, the elegant artwork stands out with conceptual ad copy that reads “No rest for the wicked”.

The campaign was launched after the second half of October, and uses Large and X-Large uni-poles, Gates, and Megas on selected locations of Greater Cairo.

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