Scholars International Academy (SIA) has distributed billboards throughout the UAE to promote the fact that the school is now accepting new applications for grades FS 1 through 13. The British school with an international presence ensures to maximize a child's academic and artistic potential. The educational institution offers a rich learning environment for all students, laying a solid basis for future further education and careers. The visuals take place in the school itself, showcasing eager-to-learn students with delighted smiles, in various locations like a science lab, a basketball court, and a classroom, stating that they are “Sharjah’s Leading British School”. They announce that they are “Now enrolling FS 1 to Year 13”, along with their phone number and website for more information. Their motto “We are scholars” appears on cream and red billboards. The new limited campaign popped up in Dubai in the third week of April.