Established in 2020, La Casa, the up and coming e-commerce platform aiding in furnishing and decor in houses all over Egypt. La casa specializes in the curation and selling of anything a customer might need to perfectly furnish their house.  

Following their prior appearance last year for the 39th edition, the trusted brand is back on Cairo’s billboards, announcing the dates of their yearly Decor & Furniture exhibition, being the 40th edition this year. The exhibition takes place from the 26th to the 29th of May, held at the Egypt International Exhibition Center, 5th settlement. The ad copy notes the dates and location in Arabic, in addition to the amazing benefits which visitors will gain, including sales up to 50% off, as well up to 10 years of instalments without interest. Other than mentioning the advertiser O.K Trust, the ad also mentions the event sponsors, Richie Furniture being the main sponsor, Mazloum Home a Platinum Sponsor, ODA Furniture as the Golden Sponsor, Premium Card as the official financial partner and lastly Paymob as the Payment Partner. 

The billboard designs are very simple yet are very catchy and creative, utilizing red as the main color in order to bring forth the text to the foreground. Moreover, the billboards display a chair or pieces of furniture in order to showcase the products available. 

Checkout Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about La Casa’s new campaign.

The Art & Science of OOH

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