Dubai Calendar has popped up on the OOH medium in Dubai to announce the comeback of the Indian comedy legend Vir Das in town, expected to perform some new jokes from its latest globetrotting The Wanted tour “A World of Laugh” on May 13, 2022. Following its latest OOH campaign, the new outdoor campaign depicts the natural-born performer Vin Das with his sense of humor and charming personality. The ad copy highlights that the show is organized as a part of the Dubai Comedy Festival, adding the official website with a call-to-action statement that induces audiences to “Buy Tickets”, also the ad space is footed by the sponsors of the event. This new campaign emerged in the third week of April, taking over the Digital Screens in Dubai.