White Point launches OOH campaign for their revamped Grando washing machines.With triple gates and Large uni-poles, the Egyptian manufacturer EL-ABD CO. promotes Italian designs with elegant artwork and hints at several things housewives can do while the machines do the work for them.
The ads designs are elegant, minimalistic and just contain the brand’s name and their hotline. White copy over deep blue background – it seems the advertiser saves the brand’s slogans for other types of broadcast media, as we find none in this outdoor campaign.

White Point new OOH campaign-00
White Point new OOH campaign-00

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