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Misr El Kheir Reveals A Unique Collaboration With The Cast Of Suits In Arabic On Cairo's Billboards

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Misr El Kheir Reveals A Unique Collaboration With The Cast Of Suits In Arabic On Cairo's Billboards

Misr El Kheir continues to urge people to make donations and help those who are in need, releasing another Ramadan campaign on the outdoor advertising scene in Cairo, after its latest OOH campaign a few days ago.   

As the holy month of Ramadan draws to an end,  Misr El Kheir launches another program to help many people with different struggles, but this time, they surprised the community with an unexpected collaboration with the star-studded cast of the Egyptian TV show "Suits in Arabic" to promote the foundation's program "Gharemeen" or "غارمين", which sole purpose to encourage people to pay their zakat to those who are in debt.  The visual elements feature Asser Yassin, Ahmed Dawood, Tara Emad, Saba Mubarak, Reem Mostafa, and Mohamed Shahin on Cairo’s billboards, meanwhile, the charity gives a warm thanks to their collaboration as volunteers for raising donations for those who are in debt along with the production companies, as shown in the background. The verbal elements footed the ad space with the hotline for couriers, bank account number, their social media platforms, and website for easier access and payment.          

To find out more about the campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will provide you with details regarding the campaign types, kinds, locations, budgets, and media plans, and more.

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