Etoile is leaving their mark on Cairo’s OOH scene for Eid-Al-Fitr, just after their last campaign. The joyful season is around the corner, and the patisserie is celebrating that time of year right along with people! The outdoors ad portrays the Eid spirit in a delightful way as they display various arrays and platters of delicious Kahk, Petit Four, biscuits, stuffed cookies and more with the ad copy “Eid Cookies With The Taste of Happiness”. The cookies and sweets are enhanced on blue plates that reflect the brand’s identity and pop against the neutral-colored background. A jar of honey, bars of chocolate, a bowl of sugar, nuts and various items are added to showcase the sweet-tooth aesthetic and entice cravings. Curious to know more about the Etoile's campaign? Checkout Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, will provide you with details regarding the campaign types, kinds, locations, budgets, media plans, and more.
