Eid Al-Fitr is just around the corner, and Amazon has swept the outdoor advertising scene across Cairo's streets to make your Eid special this year by bringing staggering discounts.
Following its latest OOH campaign, Amazon released a global campaign that was spotted a few days ago in Dubai and Sharjah, using almost the same visual and verbal elements. Under the tagline of "Eid Sale", there are up to 50% discount on a plethora of categories, such as laptops, cameras, home devices, electronics, fashions, beauty products, cosmetics, and more.
The ad copy highlights that this offer is valid from April 21st to April 27th, showing at the footer, the official sponsors; CIBand Banque Misr with a call to action that encourages people to download the app.
To find out more about the campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
Industry: Mobile Apps | eCommerce
Region: North Africa
Tags: Amazon | Awareness Campaign | CIB | Eid al-Fitr Campaign | Eid Al-Fitr 2022 | Global Campaign | Promotional Campaign
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