The Children’s Cancer Hospital, most commonly known as 57357, takes over the streets of Cairo to seize Ramadan’s holy month of giving and donations, for the hospital’s cancer patients. On an uplifting note, the hospital proudly spreads the story of the child Ezzat, who was a former cancer patient at 57357, and is now thankfully recovered, with a before and after picture from 2019 to 2022. With a bright smile and hope illuminating his face, Ezzat touches the hearts and souls of every single Egyptian who crosses by the ads. 57357 informs them that their Zakat and Sadaqa helps a lot of children to be cured, by the grace of God, like Ezzat. One simple message to 57357 costs 5 pounds, or to 957357 costs 10 pounds, added as a call to action, on their journey to turn “Knowledge into Action”. To find out more about 57357 Hospital’s campaign, including its budget, locations, media plans, and OOH sizes; visit MOOH, the OOH intelligence data provider for Cairo & Dubai.
