Specialized Egyptian Children’s Hospital Al Nas Hospital rises on Cairo’s Billboards once again featuring the talented actress and TV host Esaad Younis in their newest Ramadan campaign. Following their prior appearance, Al Nas Hospital is back raising awareness to this years’ goal of performing 330 open heart surgeries on children in need. The ad spaces host Esaad Younis, the campaign and brand ambassador encouraging the audience to participate and donate in order to achieve the mission of healing children all around Egypt. The ads are filled with children’s doodles and drawings in order to grab the audience’s attention and appeal to them the idea of donating to save the children. The ad copy notes the campaign slogan “مع بعض خلينا نكمل 330 عملية قلب مفتوح للأطفال” accompanied by the Hospital’s hotline and the Fawry logo, which are means people can use to donate. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Al Nas Hospital’s campaign.
